Inhoud: Fermenting struggles : pulque, mezcal, and tequila ; Intoxicating icons : Pancho Villa, masculinity, and U.S.-Mexico relations ; Gendering mexicanidad and commercializing consumption : tequila and the comedia ranchera ; Touring tequila and harvesting heritage : the past's enduring presence ; Pursing prestige : regulation, resistance, and the limits of authenticity ; Consuming complexity : drinking tequila in Mexico and the United States
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