Zoekresultaten
Resultaat 61 - 80 (van 84)
Ferdinand Kofler Branded entertainment in the culture business
music and brand partnerships
Engels | 109 pagina's | AV Akademiker Verlag, Beau Bassin, Mauritius | 2017
Gedrukt boek
Asmamaw Dessie The effect of customer relationship marketing on customer retention
Engels | LAP Lambert Academic Publishing, Beau Bassin, Mauritius | 2017
Gedrukt boek
Mario Natarelli | Rina Plapler Brand intimacy
a new paradigm in marketing
Engels | 244 pagina's | Hatherleigh Press, [Hobart, New York] | 2017
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Marcus Sheridan They ask, you answer
a revolutionary approach to inbound sales, content marketing, and today's digital consumer
Engels | 226 pagina's | Wiley, Hoboken, New Jersey | 2017
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Matt MacNabb A secret history of brands
the dark and twisted beginnings of the brand names we know and love
Chapter 1. Coca-Cola : the drug-addled drink -- Chapter 2. Hugo Boss : Nazi fashion -- Chapter 3. Henry Ford : the Jewish conspiracy -- Chapter 4. Adidas & Puma : cogs in the Nazi war machine -- Chapter 5. Chanel : Hitler's seductive spy -- Chapter 6. Bayer : heroin and genocide -- Chapter 7. Kellogg's : corn flakes and the war on sex -- Chapter 8. Winchester : guns to ghosts -- Chapter 9. Bakelite : killer plastic
Engels | 144 pagina's | Pen & Sword History, Barnsley, South Yorkshire | 2017
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Stephen Bayley (1) Signs of life
(2) why brands matter
Engels | 189 pagina's | Circa, London | 2017
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Fiona Humberstone Brand brilliance
elevate your brand, enchant your audience
Engels | 272 pagina's | Copper Beech Press, [London] | 2017
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Jeff Gothelf | Josh Seiden Sense & respond
how successful organizations listen to customers and create new products continuously
Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning
Engels | 253 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2017
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Leslie M. Meier Popular music as promotion
music and branding in the digital age
Engels | 200 pagina's | Polity, Cambridge | 2017
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Bonita M. Kolb Tourism marketing for cities and towns
using social media and branding to attract tourists
Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using swot analysis -- Researching current and potential visitors -- Motivating, segmenting and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting...
Engels | 246 pagina's | Routledge, Taylor & Francis Group, London | 2017
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Giles Lury How Coca-Cola took over the world
...and 100 more amazing stories about the world's greatest brands
Engels | 335 pagina's | LID, London | 2017
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Jeff Rosenblum | Jordan Berg Friction
passion brands in the age of disruption
Engels | 238 pagina's | powerHouse Books, Brooklyn, NY | 2017
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Alan S. Zimmerman | Jim Blythe Business to business marketing management
a global perspective
Engels | 438 pagina's | Routledge, Taylor & Francis Group, London | 2017
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Darryn Altclass This way please
how to build a brand people love; nine timeless qualities people cannot resist
Engels | 131 pagina's | Darryn Altclass, Gymea, NSW | 2017
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David Hieatt Do open
how a simple newsletter can transform your business (and it can)
Engels | 156 pagina's | The Do Book Company, [London] | 2017
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Rebecca Lieb | Jaimy Szymanski Content – the atomic particle of marketing
the definitive guide to content marketing strategy
Engels | 223 pagina's | KoganPage, London | 2017
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Mara Einstein Advertising
what everyone needs to know®
From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age
Engels | 229 pagina's | Oxford University Press, New York, NY | 2017
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Alexander Jutkowitz The strategic storyteller
content marketing in the age of the educated consumer
Engels | 161 pagina's | Wiley, Hoboken, New Jersey | 2017
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Lindsay Herbert Digital transformation
build your organization's future for the innovation age
Engels | 248 pagina's | Bloomsbury Business, an imprint of Bloomsbury Publishing Plc, London | 2017
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