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Eddie Yoon Superconsumers
a simple, speedy, and sustainable path to superior growth
Part 1. An introduction to superconsumers. -- 1. Making your best customers better -- part 2. How they did it. 2. Simple, speedy strategies to win : Great Snacks -- 3. Breaking the rules to win : Easy Grocery -- 4. Using superconsumers to create new categories : American Girl -- part 3. How you can do it -- 5. Building relationships -- 6. Influencing other customers -- 7. Finding opportunities and aligning your organization -- 8. Building a culture
Engels | 225 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2017
Gedrukt boek
Jeff Gothelf | Josh Seiden Sense & respond
how successful organizations listen to customers and create new products continuously
Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning
Engels | 253 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2017
Gedrukt boek
Asmamaw Dessie The effect of customer relationship marketing on customer retention
Engels | LAP Lambert Academic Publishing, Beau Bassin, Mauritius | 2017
Gedrukt boek
Karl Blanks | Ben Jesson Making websites win
apply the customer-centric methodology that has doubled the sales of many leading websites
Engels | 351 pagina's | Conversion Rate Experts, [New York, New York] | 2017
Gedrukt boek