Zoekresultaten
Resultaat 1 - 7 (van 7)
Service failures and recovery in tourism and hospitality
a practical manual
Engels | 236 pagina's | CABI, Wallingford, Oxfordshire | 2017
Gedrukt boek
Simon Hudson | Louise Hudson Marketing for tourism, hospitality & events
a global & digital approach
Engels | 370 pagina's | SAGE, Los Angeles | 2017
Gedrukt boek
Senior tourism
interdisciplinary perspectives on aging and traveling
Engels | 210 pagina's | Transcript, Bielefeld | 2017
Gedrukt boek
Handbook of teaching and learning in tourism
Engels | 646 pagina's | Edward Elgar Publishing, Cheltenham, UK | 2018
Gedrukt boek
Rural tourism and enterprise
management, marketing and sustainability
Engels | 253 pagina's | CABI, Wallingford | 2017
Gedrukt boek
Bonita M. Kolb Tourism marketing for cities and towns
using social media and branding to attract tourists
Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using swot analysis -- Researching current and potential visitors -- Motivating, segmenting and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting...
Engels | 246 pagina's | Routledge, Taylor & Francis Group, London | 2017
Gedrukt boek
Philip Kotler | John Bowen | James C. Makens | Seyhmus Baloglu Marketing for hospitality and tourism
Engels | 680 pagina's | Pearson Education Limited, Harlow | 2017
Gedrukt boek